A chatbot is a computer programme that communicates with users through text messages or a software programme capable of imitating human interactions in their natural tone, including text or spoken language, employing artificial intelligence (AI), Natural Language Processing (NLP), pattern classification, and so on.
A well-designed chatbot can successfully answer your customers’ questions, allowing your company to save money, automate lead generation and customer service, and customize experiences for your consumers.
Chatbots are classified mostly into two types:
Some of the fundamental chatbot qualities that a decent chatbot must have are listed below.
1. Omni-Channel
People frequently invest in businesses with companies that provide verification across all platforms. A smart chatbot solution may work with whatever lines of communication you require, including WhatsApp chatbots, Facebook Messenger, SMS, bespoke mobile applications, and websites.
2. Analytical
A further important element of a chatbot was that it would be able to measure its success. Chatbot analysis may assist your company in tracking the bot’s performance and making modifications as needed. You may track objectives and gain a better knowledge of your clients by looking at analytics such as median conversational hops of each user, cumulative interactions, top countries, percentage of returning users, required to complete each task time, and so on.
3. Secure
A further crucial component of a chatbot is privacy. Every company’s main goal is to protect its customers’ data privacy and security. To keep consumers’ information secure, a decent chatbot solution guarantees that the absolute highest requirements are met.
4. Human-Centric Approach
A chatbot’s human-like attitude is another significant trait. A successful chatbot, like people who often utilize perspective in their daily talks, has most of the knowledge and training necessary to recognise perspective in open dialogues.
5. Personalized
The finest chatbot platforms can modify their language and attitude depending on the circumstances of the user. For example, if a flight is canceled, the chatbot recognises and apologizes for the hardship instead of dismissing it.
6. KCS-friendly
Experience and understanding service, or KCS, refers to a set of norms for developing and retaining corporate knowledge. KCS-friendly bots are created with organizational norms in mind and both are ethical and useful.
7. CX-first
Chatbots can provide users with a selection of relevant alternatives, sometimes based on past encounters. Furthermore, if the bot is unable to solve a complicated inquiry, it immediately alerts a human agent to ensure a positive client experience.
8. Integrations
One of the most important chatbot functionality is chatbot connection. You don’t have to worry about changing your existing tools and processes if you choose the correct chatbot platform. A chatbot must work in tandem with your existing technologies.
AR or Augmented Reality is a new technology that adds value to the user’s interaction with the real world. In this article we are going to talk about AR in Digital Marketing and how it effects on commercial world.
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ChamRun Digital is a digital marketing agency in Malaysia, Australia and The United Kingdom. Our digital marketing services range from Digital Strategy, Social Media Advertising, landing pages, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Marketing Automation, Software Development, and Email Marketing.