Augmented Reality(AR) improves Digital Marketing

AR or Augmented Reality is a new technology that adds value to the user’s interaction with the real world. In this article we are going to talk about AR in Digital Marketing and how it effects on commercial world.
This article contains the below contents:

What is AR in technology?

AR or Augmented Reality is a new technology that adds value to the user’s interaction with the real world. For example, if you’ve ever used a google street view service to get to know a neighborhood before you travel, or an interior decoration app to see what furniture looks like in your living room, you’ve already experienced augmented reality (AR). Augmented reality overlays digital content onto real-life environments and objects.

Where is AR mostly used?

If we talk about where is AR mostly used, we can name a range of services and applications. For example, Google street view is a famous samples of AR technology.it helps you to check a location before you actually arrive there and give you valuable information to find your address in a easier way. Interior decoration is another purpose of AR. Users are be able to add new furnishes to their real home and see the result in real time. Another instance is Museums, visitors could get lots of extra information about any items. In education field, AR could help to students in variety of aspects like adding features to classrooms or they can have a virtual tour in campus. Also, we can mention the travel and tourism which Augmented Reality helps people to get more information about the places and access to important information as soon as possible when they entered a new town. If you need more examples, we listed a range of useful AR application in the next sections of this article.

How does AR affect digital marketing?

AR is one of the best choices for digital marketing. You can use AR to make it easy for your customers as they are able to visualize the product before buying them. Also, it can help them to try the products in their environment and as result they tend to purchase faster. For instance, the Wannaby Inc has developed two AR applications to try on shoes and watches. Users are be able to try on any kind of shoes in their own feet. Users just need to point the camera at their feet then they can check new shoes. It’s available for watches as well as shoes. So, it can help the businesses more than a shop assistance and encourage consumers to purchase a product faster as if they tested or tried in real world. It can boost the marketing ROI and engage the audience. There are a million ways to be innovative with AR and we are on first steps yet. Gradually, AR change the digital marketing however at the moment it’s an expensive technology for small businesses but it’s a best choice for big brands to invest and create interactive applications to attract more customers.

List of Augmented Reality Applications

Here we have listed some AR applications. We tried to collect famous AR applications in different categories which are available in AppStore and GooglePlay.

Wanna Kicks: AR shoes try on

Wanna Kicks is the sneaker try on app, where you can discover fresh drops and classic sneakers with the help of augmented reality.

JigSpace

Product demonstrations in 3D and augmented reality.

Augment - 3D Augmented Reality

Experience your 3d models in an exciting augmented reality surrounding on your smartphone or tablet

Shopify AR - Ecommerce Store

Experience your 3d models in an exciting augmented reality surrounding on your smartphone or tablet

Quiver - 3D Coloring App

The Quiver App makes learning fun by combining physical coloring with cool augmented reality technology to create an engaging, educational and magical experience.

Civilizations AR

Putting history in your hand - the BBC's first ever Augmented Reality app 'Civilisations AR' brings art and culture direct to you from across the world.

INKHUNTER - try tattoo designs

Try on virtual tattoos with AUGMENTED REALITY before it’s inked forever. The app projects any tattoo design on any part of your body so you can see how it will look.

Magicplan

magicplan is the #1 residential contractor app for the field. Instantly create and share floor plans, field reports, and estimates on site with one easy-to-use application.

Conclusion

Seems AR is a new and powerful way for digital marketing. as we mentioned, it will change the digital marketing world more and more. recently, we can see lots of new Augmented Reality(AR) applications simplify the purchasing for consumers in any industries and businesses.