With ads on Google Search we give businesses, organizations and governments around the world an opportunity to reach millions of people with information. Every advertiser, regardless of their budget, has the opportunity to reach people with ads in Google Search. That’s why, for small and local businesses in particular, Google Search ads help them compete with the largest companies for the same customers and opportunities, not just in their communities but also around the world. Every day, countless small businesses use Google Search ads to help drive awareness for their products and services and reach new customers.