5 Surprising Advantages of Using Instagram for Business
If you are a committed entrepreneur that devotes 100% of your time to your company, social media marketing may not seem like a major concern. What if we told you, however, that social media platforms may provide you access to billions of consumers worldwide?
It would be crazy to overlook such a potential social media network when Instagram alone has more than one billion members. With the correct plan, the world’s greatest picture and video-sharing network may catapult your organization to new heights, so saddle up and give it a go. In this piece, we will discuss eight surprising advantages of utilizing Instagram for business. Take a peek!
Discover What Your Customers Prefer
Our list starts with a straightforward yet really useful feature. Specifically, Instagram users upload a large amount of stuff that can assist you learn their tastes and find what they truly enjoy. You can rapidly determine their lifestyle, geography, morals, personal views, and many other factors.
You might advertise goods or services
For companies looking to showcase their goods or services to followers, Instagram is the ideal image and video-sharing platform. It’s not a wild estimate, but rather a well-documented statistic that 60% of Instagram users (more than 600 million people) search for and discover new items. You may add video instructions and service reviews, as well as photographs of your items. The key thing to remember is to avoid producing too many product-related posts. While your primary objective is to increase purchases, Instagram users will be annoyed if they see too much sales-related posts.
Create Customer Relationships
Modern customers are pampered, and they expect a lot from brands and enterprises. If you want to satisfy them, you should engage in online conversation by presenting high-quality information, asking questions, responding to comments, and recognizing your audience’s Instagram efforts. This type of approach will assist you in developing long-term relationships with your fans and eventually converting them into devoted followers or even brand evangelists.
Increase Website Traffic
Instagram serves largely as a medium for communication, whereas your website is where the majority of your actual business is generated. However, this does not imply that Instagram is ineffective in terms of traffic. On the contrary, you may utilize this platform to promote your business and convert followers into website visitors. All you have to do is post a link to your brand’s account’s BIO section. Because this is the sole link Instagram permits you to publish, you should utilize it wisely and bring the most inquisitive admirers directly to the company’s official website.
Reach Out to New Audiences
A loyal following of Instagram users who follow your work and engage with your posts by like, sharing, and leaving comments is most likely present for your business. But you don’t have to stop there because there are many additional people you may approach using Instagram to increase your follower base.
Chamrun Digital won’s the Best SME : Digital Marketing in the SME and Entrepreneurs and Business Awards (SEBA)
Togetherness is a process that begins with coming together and ends with achievement. It gives us great joy to announce that Chamrun Interactive Sdn Bhd has been awarded the BEST SME: Digital Marketing of the year accredited by the Ministry of Digital Transformation, after 5 years of arduous efforts by every member of our team.