What is Google Analytics
You may examine the traffic to your website using Google Analytics, a free web analytics tool provided by Google.
Despite the fact that “web analytics” may seem like a relatively minor aspect of your online presence, Google Analytics has a lot of significant effects.
This is due to the fact that your website, for the majority of businesses, acts as the focal point for all of your online traffic. Users will probably visit your website at some point throughout their user experience if you are conducting any marketing campaigns, such as search advertisements or social media ads.
Given that your website serves as the nucleus of your online presence, it is the greatest place to get a comprehensive picture of the success of all the campaigns you are running to market your goods and services online. Tracking the success of your digital marketing may be done for free using Google Analytics.
For this reason, Google Analytics is used by more than 50 million websites worldwide. Set it up straight away if you aren’t already using it.
Here is where you can access the official setup instructions for Google Analytics:
What is the Process of Google Analytics?
In other words, Google Analytics inserts many lines of tracking code into the HTML code of your website. When people visit your website, the code logs their different actions as well as information about them, including their demographics (gender, age, and hobbies). When a user leaves your website, it transmits all of that information to the GA (Google Analytics) server.
The data acquired from your website is then aggregated by Google Analytics in a variety of ways, notably at four levels:
- The user level (related to actions by each user)
- Level of Session (each individual visit)
- Pageview count (each individual page visited)
- Level of the event (button clicks, video views, etc)