Brands with a structured content strategy perform better and have a greater marketing ROI.
The high-level planning, execution, promotion, and ongoing management of the content lifecycle to support major business activities is referred to as content strategy. It is essentially your brand’s strategy to increase traffic, leads, engagement, sales, and obtain other business results through content.
When done correctly, content planning is one of the most crucial components of any marketing strategy. Great content, on the other hand, requires time and money to generate. So, whether you outsource blog articles or create videos in-house, it’s vital to have a well-organized plan in place to get the desired results. Your strategy is a game plan that inspires action and insight. And, like a playbook, it covers a lot of ground.
What exactly is the distinction between content strategy and content marketing?
Content strategy is a more advanced commercial activity than content marketing. The plan that drives your content marketing is known as content strategy. It is the decision-making process that determines who your content will affect, how your content will cut through the noise, and the intended consequences. It also entails defining content success.
Content marketing, on the other hand, is the process of organizing, scheduling, developing, releasing, and promoting content items. The methods that follow the content strategy are referred to as content marketing.
Your content strategy establishes :
You wouldn’t plan a vacation without knowing where you’re going. Your content marketing efforts will be directed in the appropriate direction if you have a content plan in place. You might waste a lot of time generating content that doesn’t have the desired audience effect or commercial results if you don’t have a well-defined plan.
There are still a few businesses reeling from the pandemic’s devastation, and they appear to be trying everything they can to get back on their feet. Chamrun Digital may be a fantastic chance for all businesses; businesses may choose us, and we will extract the money that you would not expect. We’re delighted to tell you that Chamrun Digital may generate the money you didn’t expect based on 100% KPI-proved outcomes and excellent feedback from new clients. Please get in touch with us as soon as possible.
AR or Augmented Reality is a new technology that adds value to the user’s interaction with the real world. In this article we are going to talk about AR in Digital Marketing and how it effects on commercial world.
Togetherness is a process that begins with coming together and ends with achievement. It gives us great joy to announce that Chamrun Interactive Sdn Bhd has been awarded the BEST SME: Digital Marketing of the year accredited by the Ministry of Digital Transformation, after 5 years of arduous efforts by every member of our team.
We'd love to hear from you. Send us a message and we'll respond as soon as possible.
ChamRun Digital is a digital marketing agency in Malaysia, Australia and The United Kingdom. Our digital marketing services range from Digital Strategy, Social Media Advertising, landing pages, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Marketing Automation, Software Development, and Email Marketing.