Email marketing is when you send your ‘Email Subscribers’ a commercial e-mail message – contacts that have joined up and expressed consent to receive email messages from you.Email marketing is used to educate, promote sales and grow your brand community (e.g. with a newsletter).Modern email marketing has shifted away from single-size bulk distribution, focusing instead on permission, segmentation and customization.
E-mails might be promotions or information and have a specific role along the purchaser’s journey.
Emails are an integral part of the growth and administration of your business from orders confirmation to newsletters.
Email marketing contributes to the achievement of three main objectives:
Other email marketing strategies that have been proven to boost conversion rates include:
Email has the advantage of allowing you to contact someone directly. It’s the epitome of one-on-one communication. Plus, these days, people don’t just let anyone into their mailbox. It’s a carefully managed environment where you can find your favourite brands and publications.
Your brand will stay top of mind if it appears in someone’s email inbox. A tailored marketing email has more effect than a social media post since you never know if your message was received.Scalability is one of the key advantages of email marketing. This means that for a relatively little cost, emails may be delivered to a huge number of recipients (compared to other marketing channels).
At every point of the buyer experience, including lead nurturing, conversion, onboarding, and retention, email increases client loyalty. As we described in depth in our guide on developing connections with email, it’s a strong tool for developing a community. You may generate email content that is so fantastic that readers will look forward to receiving it every week. Continue reading to find out how
Email marketing is a very cost-effective strategy. The majority of email marketing solutions include price plans to fit any budget. In actuality, the entrance hurdle has never been lower. Many email services, including Sendinblue, provide free plans with no strings attached. These are great for new email marketers who want to acquire a feel for the programme before investing in it. There’s no reason not to give it a go when you have nothing to lose.
You own your email list
Consider this your social media account may vanish overnight, taking all of your followers with it. Nothing would be left for you. But that’s the beauty of having an email list: it’s yours. So even if everything else fails, you’ll still be able to communicate directly with the individuals who are most interested in your business. And, as a one-to-one medium, email will put you even closer to that audience.
To keep things simple, you just need two items to launch email marketing campaigns.
When they placed their email address into an email registration form on your blog, website, landing pages, social media, or anywhere else, they accepted to receive emails from you. This is referred to as ‘opting in’ in email language (‘opting out’ would be an unsubscribe).
To comply with data protection rules and defend the integrity of your business, permission-based marketing is required. Nobody loves a spammer, after all.Are you still with us at this point? Great, because now comes the fun part: learning how to start an email marketing plan with your first email campaign.