Email marketing is when you send your ‘Email Subscribers’ a commercial e-mail message – contacts that have joined up and expressed consent to receive email messages from you.Email marketing is used to educate, promote sales and grow your brand community (e.g. with a newsletter).Modern email marketing has shifted away from single-size bulk distribution, focusing instead on permission, segmentation and customization.
E-mails might be promotions or information and have a specific role along the purchaser’s journey.
To keep things simple, you just need two items to launch email marketing campaigns.
When they placed their email address into an email registration form on your blog, website, landing pages, social media, or anywhere else, they accepted to receive emails from you. This is referred to as ‘opting in’ in email language (‘opting out’ would be an unsubscribe).
To comply with data protection rules and defend the integrity of your business, permission-based marketing is required. Nobody loves a spammer, after all.Are you still with us at this point? Great, because now comes the fun part: learning how to start an email marketing plan with your first email campaign.