Google Search Ads

Google Ads has become the industry standard tool, acclaimed and utilised by marketers all over the world for its efficacy and efficiency. It is used to advertise your company or brand, sell items, raise brand recognition, and drive more visitors to your website.

How and when we show ads in Search

Nearly all of the ads you see are on searches with commercial intent, such as searches for “sneakers,” “t-shirt” or “plumber.” We’ve long said that we don’t show ads–or make money–on the vast majority of searches. In fact, on average over the past four years, 80 percent of searches on Google haven’t had any ads at the top of search results. Further, only a small fraction of searches–less than 5 percent–currently have four top text ads.

It’s about quality, not quantity

Organizations that want to advertise in Google Search participate in an auction and set their own bids (the amount they are willing to pay per click) and budgets. But advertisers’ bids are only one component of our ad ranking algorithms. When it comes to the ads you see, the relevance of those ads to your search and the overall quality of the advertisers’ ads and websites are key components of our algorithms as well. That means that no matter how large or small the organization is, they have an opportunity to reach potential customers with their message in Google Search. In the Google Ads auction, advertisers are often charged less, and sometimes much less, than their bid.

A level playing field for all businesses, regardless of budget or size

With ads on Google Search we give businesses, organizations and governments around the world an opportunity to reach millions of people with information. Every advertiser, regardless of their budget, has the opportunity to reach people with ads in Google Search. That’s why, for small and local businesses in particular, Google Search ads help them compete with the largest companies for the same customers and opportunities, not just in their communities but also around the world. Every day, countless small businesses use Google Search ads to help drive awareness for their products and services and reach new customers.

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