What is SEO ?

SEO is an abbreviation for Search Engine Optimization. SEO is the process of making efforts to improve the ranking of a website or piece of content on Google.

The primary distinction between SEO and paid advertising is that SEO entails “organic” ranking, which implies you do not pay to appear in that spot. To put it simply, search engine optimization is the process of optimizing a piece of online content so that search engines like Google, will display it towards the top of the page when someone searches for something.

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Consider it this way, when someone searches for “nasi lemak,” they’re probably seeking a recipe, ingredients, and instructions on how to cook it. You’d want people to locate your recipe if you created an article on cooking nasi lemak. You must rank higher than all other websites with nasi lemak recipes in order for anyone to locate it. It’s not simple, but that’s the point of SEO marketing.

Let’s take it a step further: The vast majority of internet searches begin with a search engine such as Google. In fact, Google is the starting point for 75% of those queries. To understand how to rank your content higher in search engines, you must first grasp how search works. The main purpose of this article is to help you grasp the intricacies of search so that you can optimize your content to rank higher on Google and gain more eyes on your posts.


On-Page SEO and Off-Page SEO are the two most important aspects of SEO. Whenever it comes to general SEO, there are two approaches that are equally important: on-page SEO and off-page SEO. On-page SEO is the process of creating content in order to boost your rankings. This includes, among other things, inserting keywords into your pages and content, generating high-quality material on a regular basis, and ensuring that your metatags and titles are keyword-rich and well-written. Off-page SEO refers to optimization that occurs outside of your website, such as acquiring backlinks. This portion of the equation is developing relationships and producing content that people want to share. Though it requires a significant amount of effort, it is critical to SEO success.

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