The Importance of Email Marketing
The most crucial question, “What is email marketing?” has been answered, but we haven’t yet discussed “Why is email marketing so vital for your business?” Now let’s discuss it.
Email is still the most efficient way to nurture leads and increase client loyalty, despite the rise of social media and unwanted spam email (which is never a smart marketing approach).
The following are the top 3 reasons why email marketing should be one of your top priorities:
The most popular form of communication is email
Did you realize that at least 99% of customers regularly read their email? No other form of communication can make that claim.
You own your list
Your account on any social networking site, together with all of your followers and postings, may be suspended or terminated at any moment, for any reason, and without warning. Your email list is yours, though. Nobody can take away from you those leads.
Simply put, email converts better
Spending on items purchased by customers who get email offers is 138% more than that of non-customers. The ROI (returns on investment) for email marketing is really 4400 %. That’s a lot! The average order value of an email is at least three times larger than that of social media, so if you were thinking that social media converts even better, think again.
Simply said, email is the most effective technique to generate sales online. Now that you understand the significance of email marketing, let’s look at the best ways to use it.