Whats app Ads in Malaysia

ChamRun Digital, one of the leading digital marketing companies in Malaysia, offers many types of Whatsapp Ads to advertise your brand and execute your digital marketing campaigns.

Marketing Strategy for WhatsApp

WhatsApp is perhaps the most popular instant messaging app in the world, with users being able to text, phone, video call, transmit voice notes and locations, as well as the ability to share images, videos, and other files through mobile and desktop. It offers end-to-end encryption as well as free legitimate communication with other platform users. It has progressed from a text-based closed platform to a location where users may exchange their opinions and news. WhatsApp’s calling functions have made it possible to hold international discussions, and the addition of numerous media types has made it a source of amusement as well.

WhatsApp is a popular messaging service

As per WhatsApp blog, the system now has over two billion users worldwide, making it the most widely used messaging programme. According to MessengerPeople, WhatsApp has 1600 million annual engaged users as of July 2019. With such a broader audience to appeal to, you can use it to interact 1:1 with your target consumers in the most effective way possible.

Chat is preferred over phone calls by most people

In every marketing campaign, communicating out to your audience on their chosen medium is critical. “More individuals use their smartphone for messaging than for phone conversations,” as according to Business2Community, “and more than 90% of American youths use messaging or SMS services.”When it comes to engaging with your target consumers, making the best use of chat is critical. Establishing a business account on WhatsApp ensures that you are accessible to people at all times and that they may contact you at their leisure.

WhatsApp has a high level of user engagement

Messaging applications have excellent engagement rates, with 98 percent of mobile texts being viewed and read within three seconds of delivery, and 90 percent being reacted to within three seconds of receipt. As a result, your advertisement will almost certainly be seen and read on WhatsApp. WhatsApp status and read receipts have also boosted user engagement. You’ll also be able to conduct two-way interactions with your consumers in real time, exactly like in a physical store. Customers will feel more connected to you as a result of this direct engagement.

On WhatsApp, permission-based marketing at its finest

Contrary to common assumption, WhatsApp marketing is not ineffective since it may be invasive. Instead, the technology allows for permission-based marketing. You can’t just go online and look for or buy contacts. You may either ask for their phone number or have them text you first (or they could mark you as spam). You preserve the users’ freedom to reject or accept your advertising messages in both situations. As a result, you have a highly fragmented audience engaged in your marketing message.

WhatsApp allows you to customise your conversations

One-on-one interactions allow your company to cater to the specific interests and goals of each consumer. This increases the relevance and authenticity of your message. For example, if a fashion firm is hooked to its frequent consumers via WhatsApp and understands their purchasing tendencies, it may offer them the right message and bargains, such as Latest Arrivals — Summertime Clothes for You!