Keyword Analysis and Selection

We just talked about the topic of keyword research briefly because it determines what you label your site or how you characterize your business online. Keywords also influence how you generate links, from the strategies you use to how you intend to apply them.

One common mistake most businesses have is to think keyword research is a one-time thing. For instance, a business remodels its website or launches a new marketing campaign. They do it for a week or two, then cease updating their pages. They believe that keyword research is a one-time event. In actuality, it’s the inverse. The most effective SEOs are always conducting keyword research.

Keyword research is done for a variety of objectives, the two most important of which are to rank on Google and to develop relevant content. Keywords may frequently lead to inspiration by revealing exactly what people want to know depending on what they’re searching for.

Keyword Research Elements

When performing keyword research, there are three major factors to consider.

  • Relevance
    Google ranks content based on its relevance. This is where the idea of search intent comes into play. Only if your content matches the demands of the searchers will it rank for that term. Furthermore, your material must be the finest resource available for the query. After all, why would Google rank your material higher if it is less valuable than other information on the web?
  • Authority
    Google will give more weight to reliable sources. That implies you must do everything possible to establish yourself as an authoritative source, including filling your site with useful, informational material and pushing it to acquire social signals and backlinks. Unless your material is extraordinary, you have a decreased chance of ranking it if you aren’t viewed as an authority in the industry, or if a keyword’s SERPs are filled with heavy sources you can’t compete with.
  • Volume
    You can wind up ranking on the first page for a given term, but if no one ever searches for it, you won’t get any traffic. It’s a little like opening a business in a ghost town. MSV (monthly search volume) is used to calculate volume, which would be the number of times a term is searched each month across all audiences.
keyword analysis

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