How Important LinkedIn Is for Business Growth

LinkedIn has turned into a strong marketing tool, with over 700 million members worldwide. There isn’t a single social networking platform that compares to LinkedIn when it comes to taking up space on your smartphone! LinkedIn is a vital aspect of becoming a full-fledged professional in any business these days, from managing your personal brand to generating quality leads. If you’re seeking for reasons why LinkedIn is vital for company growth, here are ten ways it may help you reach and engage your target audience.

Increase brand recognition and reputation

The corporate profile on LinkedIn is an excellent approach to communicate your brand’s narrative and raise exposure. It is the only social networking site designed just for professionals, making it the ideal location to boost brand recognition. Businesses may engage with an expanding number of prospects thanks to an average of two experts joining up on the site every second. LinkedIn provides a wealth of capabilities for increasing visibility and reputation, both as a person and as a company. By frequently scheduling LinkedIn updates on the platform, you have the chance to reach a large audience, including those who are not following you.

Produce real and qualified leads

LinkedIn is one of the greatest social networking channels for generating quality leads. LinkedIn may be used to individually discover potential leads, engage with them, and convert them into customers or clients, in addition to publishing relevant material and increasing traffic to your website. This may be accomplished through perfecting the skill of listening, evaluating, participating, sharing, networking, and replying. LinkedIn allows you to effortlessly grow your sales by networking with new clients and marketing to them directly.

Rank your company's name on Google

When individuals need to look for a business, Google is the first thing that springs to mind. If you have a LinkedIn page, the link to it will display in search results directly after your website. Google is very interested in LinkedIn because of its extensive networking features, making it easier to rank your LinkedIn page on Google than your website or online portfolio. 

LinkedIn business page

Use LinkedIn Pulse to your advantage. LinkedIn Pulse is a microblogging platform that allows users to post articles. It is an excellent approach to boost your credibility, attract a large audience, and establish a solid reputation in your field. The Pulse feed is personalized to each user’s interests, displaying items that they would genuinely like to view.

Business Insider named LinkedIn the most trustworthy social media network. People are increasingly using the platform to locate and share great material that is deemed to be honest and beneficial. These are just a few of the reasons why you should start expanding your professional network by creating your own LinkedIn page now. Have fun networking!